Despite the buzz around social media, do not forget about including emails in your digital marketing mix. Unlike fans acquired in social channels, this is the one direct-to-customer list that you have complete control over. A robust email program should turn a lead into a loyal customer.
Careful review of all related email marketing tactics resulting in an actionable check-list of updates to make
Develop a freebie or special offer to boost acquisition of newsletter subscribers
Ecommerce must-haves: new customer thank you, order and shipping confirmation etc.
Email on autopilot. Birthday specials, win-back campaigns, renewal reminders, etc.
On-going campaign planning, content creation, execution and report
Identify why people leaving your list
A comprehensive plan of how to maximize your email newsletter campaigns and align them with your business goals
Service Provider Set-Up
Secure account, upload subscriber lists, content strategy discussions, develop template based on content
Build instant rapport with new leads with a value-based welcome email series