How To Engage Fans & Followers
Celebrate Fans & Followers
Celebrate your customers and fans. Respond to comments. Feature your fans Let your fans do the talking. There is nothing like social proof from other people to give a brand a favorable boost. Scan through your fan posts on your Facebook page or in other social networks and share fan comments with a little bit of post copy or like Diary Queen, with a custom graphic asset.
Host a Facebook Live. Promote the event and solicit questions in advance. Try to stay on for at least 30 minutes to get as many fans as possible a chance to join live. But remember, most fans will see the recording of the live stream so make sure you start talking right when you start the session. Don't forget to respond to questions in Comments as a result from the recording.
Celebrate Holidays & Events
Connect your brand with the local community on days when the public gathers around a sporting or other local Seasonal and holiday references are also appealing to fans. In Facebook and any other social network, context is key.
Encourage testimonials after service has been performed or unboxing of product. There is nothing as powerful as a satisfied customer testimonial or social media post featuring your product or services. Remember to give your customers a relevant hashtag to use so you can monitor as well. And feature those testimonials on your website!
Most important of all is to respond to fan complaints. Do not ignore them. Take a moment to acknowledge every negative Facebook comment, every time. Jay Baer, author of “Hug Your Haters”, says “Complaints are something you can deal with, and when you handle them the right way, your efforts will lead to identifiable results.” Be respectful in your online response and suggest that they contact you via direct message, email or phone to have an off-line conversation to solve the situation.